Social networking is sweeping the world, and the potential impact on Public Relations cannot be ignored. David Banes, managing director of Cleartext, is an industry leader in IT, and in this interview with The Media Game he gives his views on its potential for PR as well as an overview of a new product that helps companies manage the flow of information on social network forums.

Amanda Little is the Managing Director Edelman Australia. World-wide Edelman is a leader in communicating Corporate Social Responsibility. Amanda spoke with The Media Game's Warren Sim about the evolution of PR, the use of CSR, and her own initiative "One At A Time Foundation".

He’s one of Australia’s most influential media men. Chris Willis, news director for Channel 7’s Sydney operation has been at the forefront of taking the newsroom to number one. In this exclusive phone conference with The Media Game, he gives a rare insight into what makes great TV news and how best to approach a TV newsroom.