WHAT IS A RADIO NEWS RELEASE?

A Radio News Release is a way of guaranteeing every radio station in Australia and New Zealand has access to your spokesperson.

For most people, ringing every radio station in the country for an interview is impossible. A Radio News Release enables your message and your spokesperson to be delivered to every radio station with just one interview, usually conducted over the phone.

Think Press Release with audio. By recording a series of sound grabs (short audio interviews / responses) with your spokesperson, and then distributing to radio stations throughout Australia and New Zealand, you are greatly improving your chances of media coverage.

A Radio News Release can take many forms but predominantly for the Australian media, it involves a series of 15 second audio interview grabs supplied free of charge to radio and internet networks. The Radio Newsroom then produces their own story for broadcast, utilizing the supplied audio.

A Radio News Release is tailored to deliver your spokesperson to as many radio stations as possible in the shortest amount of time with just one interview.

WHAT SORT OF STORY SUITS A RADIO NEWS RELEASE?

Anything that is truly newsworthy is the short answer. Lobby groups, sporting organisations, government departments, major corporations and leading PR firms are our major users. If you have something to say which is timely and has mass market appeal, then our service is perfect.

HOW ARE THE INTERVIEWS CONDUCTED?

The majority of our interviews are conducted over the phone through our studio. Our service is all about immediacy and this allows us to make audio grabs available to every media outlet in the country within 30 minutes. It also makes the process a lot easier for clients and spokespeople.

WHEN DO YOU CONDUCT INTERVIEWS?

24/7. Just give us warning on when you need us and we’ll be available. Perfect for overseas spokespeople.

IS THE QUALITY ACCEPTABLE TO RADIO STATIONS?

Most definitely. If you listen to talkback radio, 90 per cent of their interviews are conducted over the phone.

HOW DOES THE MEDIA ACCESS THE RADIO NEWS RELEASE?

All media organisations have access to www.mediagame.com.au. If they are not already a subscriber, they can instantly subscribe and gain access on line.

The site is password protected to guarantee the content remains fresh and available only to the media, and also so we can give you a detailed report on what news networks accessed your content.

Once a journalist or producer has logged on, they can simply and quickly download the content they require.

DOES THE MEDIA HAVE TO PAY FOR THE CONTENT?

Absolutely NOT. Subscribing to our site and all content is available free of charge to legitimate media organisations.

HOW DOES THE MEDIA KNOW THE RADIO NEWS RELEASE IS AVAILABLE?

We send out an email alert to our media subscribers and major network newsrooms. All they need to do is click on the link and they are immediately taken to your content.

CAN YOU GUARANTEE SUCCESS?

As with any PR, it is impossible for us to guarantee pick-up and usage. We work hard to maintain our relationship with newsrooms and provide a gateway for your message and story to reach as many media organisations as possible as quickly as possible.

Largely the success of the story is determined by the quality of the talent and the story, as well as other news factors on the day.

WHAT IS A GOOD RESULT?

As www.mediagame.com.au is not a public site, there will not be hundreds of downloads registered. If three or four of the major networks access your content, there is every chance you have reached hundreds of radio stations Australia-wide.

HOW LONG DO THE GRABS STAY ON THE SITE?

This is entirely up to you but our main market is for news radio which means if it doesn’t get picked up on the day of release, it is unlikely to be newsworthy the next day. We usually place the grabs on the site for a period of 30 days.

WHEN IS THE BEST TIME TO MAKE AVAILABLE A RADIO NEWS RELEASE?

Our experience tells us the best time to release audio is 3pm weekdays with a written embargo for the following day. This allows newsrooms the opportunity to download material in advance for their breakfast shift and maximises your opportunities for the day of release.

DO YOU ONLY CARRY AUDIO CONTENT?

No, we can place all types of media material on our site and it can work as a full media centre for your organisation. Your story can include, audio, video, photos, graphics, press releases, detailed research material, contacts and profiles of key spokespeople, making it the perfect reference point for journalists and producers.

CAN WE EMBARGO OUR RELEASE?

Most definitely. We can conduct the interview at a time and date that suits you and your client, then set it on our site to appear at a specific time to coincide with your launch or announcement.

DOES THE SERVICE WORK FOR CRISIS SITUATIONS?

It is perfect for crisis situations. We can have content available to media throughout the country, and potentially the world, within 30 minutes of conducting an interview.

HOW DO I KNOW WHO HAS ACCESSED OUR CONTENT?

As a client, you have 24/7 access to our download reporting system to view your results. The second a grab is downloaded, it registers on our system giving you an instant view of who is downloading your content and from what network. We also provide a full station guide so you can see the potential reach of your release.

HOW DO I BOOK AN INTERVIEW OR FIND OUT MORE?

Just call our Managing Director Warren Sim direct on 0418 117 587, or Client Services Manager Peter Mullen on 0439 440507.

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