RADIO NEWS RELEASE CASE STUDY – March 2009
TOURISM AUSTRALIA

Project

Launch of Tourism Australia’s “No Leave, No Life” program that encourages Australian workers to use some of their 123 million days of stockpiled annual leave for holidays in Australia.

A full brief and success report on this Radio News Release is available here.

RADIO NEWS RELEASE CASE STUDY – February 2010
CLEAN UP AUSTRALIA DAY CAMPAIGN

Project

Launch of Clean Up Australia’s ‘Rubbish Report’. New research showing the rubbish trends and habits of Australians. This was designed to help promote awareness in the lead up to Clean Up Australia Day on March 7.

A full brief and success report on this Radio News Release is available here.

RADIO NEWS RELEASE CASE STUDY - 2009
MBF HEALTHWATCH REPORT

Project

Launch of the latest MBF Healthwatch survey which revealed, alarmingly, that many Australians believe it’s acceptable to purchase alcohol for teenagers and allow them to drink under parental supervision at home.

A full brief and success report on this Radio News Release is available here.

CASE STUDY - 2009
2009 KMART WISHING TREE APPEAL

Project

Launch of new charity research that revealed Australians’ level of giving at Christmas time to help promote Kmart’s annual Wishing Tree Appeal.

A full brief and success report on this Radio News Release is available here.

> Monitor Your Radio Release