A Radio News Release is a way of guaranteeing every radio station in Australia and New Zealand has access to your spokesperson.

For most people, ringing every radio station in the country for an interview is impossible. A Radio News Release enables your message and your spokesperson to be delivered to every radio station with just one interview, usually conducted over the phone.

Think Press Release with audio. By recording a series of sound grabs (short audio interviews / responses) with your spokesperson, and then distributing to radio stations throughout Australia and New Zealand, you are greatly improving your chances of media coverage.

A Radio News Release is tailored to deliver your spokesperson to as many radio stations as possible in the shortest amount of time with just one interview.

With most radio networks under enormous budgetary restraints, a Radio News Release provides them with outstanding news content without stretching their resources. The recorded interview grabs and supporting information is delivered directly into their news systems, making it simple for them to include in their news bulletins.

For PR agencies and corporations, the Radio News Release gives them the perfect opportunity to deliver their message without having to spend hours calling radio stations direct. It also gives them greater control on the message being delivered. The interview is conducted in a relaxed, informal situation without the pressure of live radio, putting the interviewee at total ease, guaranteeing that the audio grabs are “on-message”.

Radio News is still a highly powerful medium. And being able to have your spokesperson telling the audience about your product / service / initiative / consumer survey, adds tremendous credibility to your media release. And when it can be done with just one short interview over the phone, the value and power of a Radio News Release is obvious.

 

> How Does A Radio News Release Work?