Chances are you are passionate about your business. That’s why you want to tell the world about it – right?

And that passion is what will make your BusinessVideo a winner. Your business, product or service is a story – a great story. A Business Video gives you the chance to tell that story. But it’s not just your business, service or product you need to promote. It’s also yourself and your key personnel. They too, are a great story.

In all our Business Videos, we encourage including your key personnel in the presentation, not just the product or service you are trying to sell. The reason is that your customers are more likely to build a long-lasting relationship with you or your key staff. It is that personal relationship that will result in on-going sales and profits. In many cases, people buy because of people to people relationships, regardless of the product. And that personal feel is what we try to bring to every Business Presentation.

The Business Video should be a reflection of all your values, morals and business ethics. It should leave a definite impression on the viewer of what your business is all about, and how you conduct business. It is about building trust and a perception that will stay with your customers for many years to come.

When designing your Business Video, it is vitally important to understand why you are doing the video. Is it to promote the business, or a product? Is it to showcase what your business has been doing and what is in store for the future? Or is your Business Video to demonstrate a new product? There are endless reasons why you may want a Business Video but it is crucial that you firmly understand the main objectives.

Producing a Business Video is very similar to designing a website. It maybe a cool thing to do but your business video needs to be produced for a reason and add to your bottom line.

The key elements and questions that you need to work out are:

• What is your primary reason for doing the Business Video?
• What is your secondary reason?
• What do you hope to achieve from the Business Video?
• To be a success, what would it need to achieve?
• Will it generate additional income?
• How long will it take to recoup your investment?
• Who is your target market?
• What have you used in the past in terms of marketing that worked and didn’t work?
• Where will the video be used? Function/expo, in-house, DVD, Big Screen or internet?
• What is your budget for the project?
• How do you plan to promote the video?
• How do you plan to follow-up on the video presentation?
• What is the longevity of the project? Is it for short-term impact, or do you want it to be available for 12 months or longer?
• Will it need regular updating?

Write them down and discuss with your video producer. It will give him a great understand of your business and assist in the formulation of the script and production.

It is also extremely important for the producer to spend time with you in your business to understand how it functions, the vibe and energy of the office, and how the business needs to be portrayed to your end audience.

And, as mentioned, give some thought to putting a face to your business, whether it is you or an associate, or a collection of key personnel from your operation. It can be risky and costly if you have a high turnover of staff, but it also brings a whole new dimension to the video and how your customer will perceive your business. Customers buy into people more than they do actual products and services.

Of course, one of the key elements to any Corporate or Business Video is the vision. It may sound obvious but so many people neglect how important the visual elements to your video are.

When a script is being written, you need to think pictures. How will I cover these words? When it comes to script writing for TV and Video, you have to write to the visual aspects that you will be able to use. A three minute monologue about how good your business is might look great on paper, but without the visual elements to illustrate it, it is nothing but boring and disinteresting to the viewer.

For example, if you want to appeal to the diversity of your clients, use vision of a selection of key clients. Ask them if they mind you filming at their place of business. Maybe even include vision of your key staff meeting with your client at their workplace. It is powerful imagery that illustrates clearly the type of client you are seeking.

In the Genesys Wealth video used as an example in this section, we showed a key principle in the business meeting with a client who owns a luxury boat business. It illustrated that they were targeting high net worth individuals. The video also used vision and a testimonial from a highly successful jewellery chain owner who spoke about the transition of handing the business over to his sons and how Genesys has assisted him.

Powerful images that take your video to a whole new level. And, in this case, the images of beautiful yachts, water and a stunning marina helped lift the otherwise routine vision of a Financial Planners’ office space. You can see how this vision adds a new dimension to the production.

It is all about story telling. Using powerful images and stories to help your audience become involved in your business or product. It will greatly help them relate to you and also work out how your business, service or product can work in their life as well.

Great storytelling is at the core of any successful Business Video production. The ability to draw in your audience with a story that captivates, motivates and inspires.

And, yes, there is a story in every business, product and service. Sometimes it may not be totally obvious to you because of how close you are to your business, but with the assistance of a great Video producer, you will soon realise the power of video in projecting your story to your key audience and customers.

We also touched on the importance and use of testimonials in your Businesses Video production. Most people have a series of written testimonials on their website, but can you imagine how powerful those testimonials would be in video form? By looking at the person giving the testimonial, the viewer is automatically developing a sense of trust. They don’t have to imagine the words in action, they are witnessing it themselves. If you can film the person in their workplace, it is even more powerful. The more you can paint the picture, the better. Take people into your business, and into the lives of your key clients, and help your new and potential clients understand what you are about and how your business, service and product can also impact their lives.

Tell a story and put a heart and soul into your Corporate Video and you will have the ultimate promotional tool to drive new business and stronger client relationships.

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