Documentaries are the purest form of TV story telling. They are designed to reach into lives and situations and take the viewer into another world.
For a corporation, a documentary is a powerful tool to connect with your customer. It is a way of showcasing what your organisation is about, while taking the viewer on a story telling journey that not only educates but also inspires.
The Media Game specializes in Corporate Social Responsibility documentaries. Working with a company to tell a story of their work in the community, and their passion for making a difference, not just profits.
Many large corporations are developing significant Corporate Social Responsibility programs. And many are also choosing to use documentaries as a means of inspiring others to also become involved.
A Corporate Social Responsibility documentary maybe used purely as an in-house communications tool for staff and key clients, or it could be produced for a wider broadcast market such as TV.
The Media Game worked closely with AMP to produce a 30 minute documentary on the Men of League Foundation. AMP is the major sponsor of the Foundation that works with Rugby League players, officials, coaches and referees that have fallen on hard times. Its slogan is “Caring For The Gameâ€.
With subtle branding, AMP was showcased as a major supporter of an organization that is doing wonderful work in the community. The documentary focused on the incredible work being done by the Foundation with past and present players looking after their mates who are battling ill health.
To view the first two segments of the documentary, click play.
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Investing in great causes makes great business sense. To explore how you can showcase your work in the community, contact us on 1300 1 MEDIA.
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