New rivers of gold for the entertainment and media industry
Innovation and the ability to turn data into targetedconsumer offerings is how smart businesses will create a competitive edge, according to PwC’s Entertainment and Media Outlook released today.
More Australians are moving online and in addition to spending digital pennies they are leaving a sizeable digital footprint. According to the Australian Bureau of Statistics (ABS), there were 1.3 million new subscribers connected to the internet via DSL, cable fibres, satellite, fixed wireless or mobile wireless between 2011 and 2012. Data downloads were also up 51 per cent from 274,000 terrabytes to 415,000 terrabytes in the year.
FULL STORY / AUDIO