Video News Release
Our Video News Release service is designed to deliver high quality broadcast content to TV networks to assist them in putting together their story.
The key to success in using a VNR is not to provide the TV newsrooms with what they can source and access themselves. It is to provide vision that enhances a story. It may be interview content that they wouldn't be able to access, or B-Roll footage.
The benefit to you is that the footage is controlled and on message to what you want to convey in the story.
And for the newsrooms, they get access to content that they may not have had the resources to cover.
But the golden rule still applies... make sure your story is newsworthy. If it's not, no amount of VNR footage will help get it on-air.